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Nate Riggs

9 Killer Tips for Location-Based Marketing - 0 views

mashable.com/...location-based-marketing

social media marketing strategy foursquare location based

shared by Nate Riggs on 16 Mar 10 - Cached
  • So-called “lo-so” networks like Foursquare (), Loopt, and Gowalla () enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that’s exciting.
  • Learn the Platforms
  • Determine Your Goals
  • ...7 more annotations...
  • Establish Your Presence
  • Customize
  • Engage With Your Customers
  • Implement Compelling Promotions
  • Track Everything
  • Foursquare just released a slick analytics dashboard for venues to track their stats.
  • Don’t forget to monitor activity. Carroll points out, “Chances are if someone has a gripe or praise with their check-in, it’s a real-time thing: The patron is probably still there … so the business has a chance to make the experience even better.”
  • Nate Riggs on 16 Mar 10
     
    "9 Killer Tips for Location-Based Marketing" Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.
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